Soshi Fashion

The Girls has been invited in different events for the past weeks and got the chance to show their own styles.

First on the list is Yuri who attended the fansigning event for Urban Decay.

Sooyoung on VOGUE Korea September 2015 Issue

Sooyoung is stunning as a 'lady of autumn' on the September cover of 'Vogue Korea'!

TaeTiSeo endorses 'Louis Quatorze' 2015 F/W Collection

The girls shot their 2015 F/W season photoshoot on a plane, with the theme 'OFF AIR' where the girls portrayed a natural, off-TV party look for the shoot. 

Who is the new muse of 'LOVCAT'?

She's taken on minimalistic and classy looks, looking like the perfect lady for the Fall/Winter 2015 campaign.

Accordingly, this campaign and her CFs will be all about the 'Lady Look'. But who is this lady?

Jessica's classy style surfaced in "Koon" Event

On August 21, Jessica got heads turning with her upgraded, radiant beauty at an opening event for 'Koon,' a high end retail shop at Gyeonggi Seongnam's AK Plaza!

Yoona on High Cut August Vol.155 Issue

Girls' Generation YoonA is absolutely flawless in her latest classy photoshoot with 'High Cut'. Even with blonde locks, she still looks so innocent and natural, don't you think?

TTS' interview with 'CeCi'

Girls’ Generation – TTS: Dizzying 3-Person, 3-Color Charms

YoonA for H:CONNECT Fashion

Girls’ Generation’s Yoona has been chosen as the newest model for the contemporary global SPA brand, H:CONNECT.

TaeTiSeo on MIXXO 2015 FW

The three beauties of Girls' Generation - Taeyeon, Tiffany, and Seohyun - gave a modern-chic vibe in the 2015 edition of MIXXO fashion brand.

Hyoyeon officially launched her book 'HyoStyle'

On July 1st, Hyoyeon attended the “Hyo Style” book release event at Seoul Seongdong District's Espresso Room.

During the event, Hyoyeon answered a few questions about “Hyo Style”, Girls’ Generation’s upcoming comeback, and more.

Sunny's 'Onstyle' Get It Beauty' Tips Ep16

Following Jessica and Taeyeon, Sunny made her way to 'OnStyle' Get It Beauty and showed us her beauty tips.

Airport Fashion

The Girls strut their way in the departure area of Incheon Airport and their destination, the Philippines!

Yuri is present at UNIQLO UT Zone Open Event

On April 9th, Yuri attended the “UNIQLO UT Zone Open” event held in Myeongdong, Seoul.

Other celebrities who appeared for the opening included f(x)’s Amber, Beenzino, and Lee Chunhee.

Seohyun attended the '화장/Revivre' VIP Premiere

On April 6th, Seohyun attended the VIP premiere of “Revivre” at the Lotte Cinema of Konkuk University in Seoul, where she briefly gave a greeting and posed for photos by the media. 

Hyoyeon is present at Reebok Classic ‘VENTILATOR Party’

On April 2nd, Hyoyeon attended the Reebok Classic “VENTILATOR Party” at Blue Square in Hannam-dong, Yongsan-gu, Seoul. 

Sooyoung is present at "10 Corso Como’s 3rd Anniversary" Event

On March 27th, Sooyoung attended 10 Corso Como’s third anniversary event at Lotte Department Store in Jung-gu, Seoul. 

The celebration revealed the brand’s “ALAÏA Goddess Collection” exhibition. Dressed in a beige dress, Sooyoung smiled for pictures for press members and fans also present. 

Sooyoung & Hyoyeon at 2015 Seoul Fashion Week

On March 23rd, Hyoyeon and Sooyoung attended Seoul Fashion Week. 

Yuri is present at ZANELLATO ‘2015 S/S Nina’ Event

On March 19th, Yuri attended the ZANELLATO “2015 S/S Nina” event in Garosu-gil, an area of Sinsa-dong, Gangnam-gu, Seoul. 

Jessica at amFAR Charity Gala in Hong Kong

During the evening of March 14th, Jessica attended the inaugural amFAR charity gala in Hong Kong. 

The fundraising event benefited The Foundation for AIDS Research, a non-profit organization.

Sooyoung attends Jimmy Choo Event

On March 13th, Sooyoung attended the Jimmy Choo reopening ceremony at the Hyundai Department Store in Apgujeong, Gangnam-gu, Seoul.