Sunday, February 16, 2014

SM Entertainment replied regards to Girls' Generation's comeback being delayed

SM directly replied to Star News, saying, "We are currently discussing all the alternative possibilities related to Girls' Generation comeback. However, we are still in the middle of the discussion, we are planning to proceed the promotions for the comeback as scheduled (this means, they will still have promotions AFTER the release of the music video, unlike what some people predict that they won't have any promotion week)."

SM also answered Dispatch's question, which is 'Can't they just promote first then the release of the music video later?'. SM stated, "We aren't thinking about the official comeback now. The most priority thing is the music video. Without any doubts, the music video is the start of Girls' Generation's promotions. The start of the comeback should be the music video. The quality is crucial more than any thing else. We really apologize to the fans who are anticipating in such a long time. Once things become settled, we will eventually reveal it. The lost data contained crucial scenes of the music video. The worst situation could happen, we have to re-shoot the video. We are currently exploring all the possible options in different perceptions. Please excuse us."

Originally, the plan was to release “Mr. Mr” music video on the 19th, and have the first comeback performance on the 20th on M Countdown. It is possible that this may be pushed 2-3 weeks.

Translation: totoropieater @TheSoneSource

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