Wednesday, August 06, 2014

Jessica Launches her New Brand, BLANC!

“Did you guys enjoy the last episode yesterday? It’s true…It’s BLANC …,” she wrote shortly after the end of her variety show “Jessica & Krystal” yesterday, August 5. On August 6th, Jessica announced the launch of her own brand, BLANC, through her Weibo account


Her post included a photo of herself with several sunglasses and a message reading, “Finally, launching my own brand, BLANC www.blancgroup.com”. 

She also shared with the press, "My dream of establishing 'BLANC' has finally been fulfilled. I am excited to develop a fashion collection and introduce new items and style to the world. Through creative work with other designers and fashion icons, I am learning a lot and I want to consistently continue to share news of the partnership and collaboration that I have going on right now."


The website appears mysterious and sexy with a black and white picture of the idol who shows off her back.

The idol’s dream to have her own fashion brand is going to happen soon, and she is the first in the group to launch her own product line. She is expected to launch her brand on August 8, as it can be seen from its countdown on the brand’s official website http://blancgroup.com/.


'BLANC' is a brand of modern-classic items, clean-cut silhouettes, and interesting details inspired by Jessica's own style. Jessica also took inspiration from her favorite cities Seoul, Hong Kong, Shanghai, Tokyo, New York, and Paris. She also plans to showcase her fragrance set and 2015 F/W collection later this year. Before all this, she will be introducing sunglasses and eye-wear as the first items from her brand.

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